Once Upon A Time a group of men who really liked cookies decided to take over a cookie factory. They were to use a special recipe that included eggs and butter and wheat. Some of these men's wives had a hard time digesting the cookies but since at the time people were unfamiliar with food allergies, the women were left to suffer or just leave and stop eating the cookies.
Years went on and as the cookies became more and more popular, the number of letters from people having some trouble digesting them increased. The official answer from the headquarters of the company remained the same, suffer in silence or leave and stop eating the cookies.
Even when science discovered food allergies and society started to recognise their existence, the company's official statement remained the same and they would not adapt the recipe. Years passed and as other cookie companies smartly decided to provide for the poor people suffering from food allergies, still the cookie company refused to change.
Yet, one day, the company decided to make a smart financial move and expand. Sadly the country it wanted to expand its market to was crippled with people suffering from gluten intolerance. So the company decided to adapt its recipe and add a special gluten free line which allowed it to successfully expand in the new country.
It did take another forty years for the company to recognise it had been somewhat of a mistake not to start the gluten free line from the moment it was discovered people suffered from an allergy and that there were alternatives, but the company had genuinely done what was right at the time since people were not ready for their gluten free line from the beginning (even if that made absolutely no sense, but sometimes you can't admit having been wrong and give a real apology).
Milk and egg intolerant people are still nowadays contacting the company, however its headquarters prefer to answer that they should just suffer in silence or leave and stop eating the cookies. Too bad they were not born gluten intolerant!
